The Guide to Ecomm Metrics

Hey! This is the pre-sale checkout page for the book.

What it is inside?

You are going to receive a link with the raw version of the book in a Google Doc where you can add comments inmediately.

Every time there is a new chapter ready for you I will email you so you can leave comments and feedback.

Also, I will share a link where you can put all the ideas you want to see in the book.

At the end, I will edit the book and share the final version in pdf and epub version. I will share credits to anyone that contributes.

These are the chapters for now. Expect the list to grow.

Chapters

0. Introduction
0.1. Before you get started
1. First Phase: Capturing Attention and Driving Traffic
2. Second Phase: Fulfil your promise
2.1 In Stock %
2.2 What is In Stock %
2.3 How to calculate In Stock %
2.4 How to optimize In Stock %
2.4.1 In Stock trend and live monitor
2.4.2 Days on Hand (DOH)
2.4.3 Safety Stock level
2.4.4 Projected Availability
2.5 OTIF
2.6 What is OTIF %
2.7 How to calculate OTIF %
2.8 How to optimize OTIF %
2.8.1 On Time %
2.8.2 In Full %
3. Third Phase: Maximizing Profitability
4. Fourth phase: Building your brand
5. Fifth phase: Building the Metrics Framework
5.1 KPI Selection
5.2 Comparisson framework
5.3 Pacing
5.4 KPI Hierarchy
5.5 Ownership
6. Sixth phase: Continuous Optimization and Scaling
7. Mental Models: How to address any problem
7.1 Pareto's principle
7.2 Theory of constraints
7.2 Divide and conquer
7.3 Leverage

Why I wrote this book

I've been consulting retail and ecommerce business for years and either you are a really big company or an small company, I think that, for different reasons, both types of business end up losing sight and control on what's going on their companies. The big ones, because they are too big and with time they add unnecesary layers of complexity, and for the small ones, they drown in day-to-day task losing visibility of each business area.

In this book I explain the foundational stones of ecommerce metrics, so if you are an startup can adopt proved processes to measure and optimize your business and if you are getting bigger may be you can simiplify and focus on the important.

About me

Hey! I'm Agus!

I've been working with E-commerce and Retail companies, for nearly 10 years creating advance analytics systems. From startups to S&P500 companies, I've help them to gain visibility, increase productivity, reduce costs, optimize processes, acquire new customers using data.

I wrote this book because I want to teach ecomm startups the essentials of measuring your company. I want to provide you with tools to gain visibility, track performance, reduce complexity and fundamentally learn how each what actions can drive change to make a positive impact on your business.

As a data nerd I think this book can help you to connect with your business and build the foundational stones of an anlytics platform for any E-commerce company.